Danyel Surrency Jones is a visionary, global business strategist, and serial entrepreneur with nearly three decades of experience scaling innovation across Fortune 100 enterprises and high-growth startup ventures. Her career spans healthcare, technology, sports, and real estate, where she designs scalable system models that build enterprise value. Danyel is a rare hybrid of operator and innovator, uniquely positioned at the intersection of corporate scale and entrepreneurial disruption.

As a former executive at Amazon for Worldwide Stores, Danyel led strategy and execution for recruiting, identifying, classifying, merchandising, and scaling for small businesses inside Amazon's global store. She oversaw Amazon's $150 million Black Business Accelerator (BBA) initiative, which under her transformational leadership became a performance-based program generating more than $1 billion in gross merchandise sales and double-digit year-over-year growth.

Danyel also led Amazon's Small Business Classification Management system, overseeing merchandising visibility, growth programs, and strategic initiatives supporting small businesses representing more than $50 billion in annual marketplace revenue. She drove integration strategies across major tentpole and cultural events-including Prime Day, Oprah's Favorite Things, National Small Business Month, Black History Month, and Amazon Live-ensuring small businesses were embedded across merchandising, hero pages, advertising, live shopping, and creator-led commerce.

Prior to Amazon, Danyel was the Co-Founder and CEO of POWERHANDZ, a sports technology company she built from concept to global commercialization in over 180 countries. Under her leadership, she developed patented technology, built global manufacturing, and supply chain infrastructure, and expanded distribution into five major retail channels.

POWERHANDZ formed partnerships with the NBA & Junior NBA, NFL, Puma, Jordan Brand, elite performance training facilities, and the World Boxing Council (WBC); becoming the first woman-owned company to secure an official WBC partnership. She also served as the strategic architect behind the POWERHANDZ LaMelo Ball Collection and ultimately leading the company to a tender offer and successful strategic exit in 2022.

Earlier in her career, Danyel spent nearly two decades with leading healthcare innovators, Medtronic and Philips Medical Systems, where she led global national accounts, product development, integrated marketing & communications, sales and customer acquisition strategies, and go-to-market initiatives across complex medical technologies. She made history as the first woman elected President of Medtronic's enterprise sales resource group.

Building on her expertise in building and scaling businesses, Danyel focuses on developing systems that connect strategy, operations, capital, and partnerships to create durable economic value. Today, she advances this work through two complementary companies: DSJ Strategy Group, a global strategy and brand development firm that assist organizations translate vision into scalable, profitable business models and H2 Capital Venture, an investment firm focused on strategic joint venture partnerships, disciplined capital deployment and real estate acquisition.

Danyel holds a BS degree from the University of Central Florida, an MBA from Florida International University, and completed executive education at the Wharton School of Business Marketing. Danyel has been named Ernst & Young's Entrepreneur of the Year, The Root 100 Most Influential Leaders, and recognized among the Top 25 Women in Tech. She has been featured in Forbes, CNBC, Men's Health, Bloomberg, Sports Illustrated, Essence, Vanity Fair, AfroTech, and Black Enterprise.

A passionate advocate for entrepreneurship, community, and autism awareness, Danyel serves on the Marcus Graham Project, Dallas Theater Center, and the Brian Dawkins Foundation as a board member and strategic advisor. In honor of her son, she founded the Harper Jaz Foundation, supporting autistic families through education, innovation, and inclusion.

Through her corporate leadership, investment and founder portfolio, speaking engagements, and advisory work, Danyel helps organizations and leaders build systems required to scale innovation, create new markets, and generate long-term ownership.