"Don’t be so attached to one vision that you can’t see what’s next. Your next could be the sole reason the vision was created. "



Danyel Surrency Jones is a proclaimed “Vision Chaser”, creative strategist and philanthropist, with nearly two decades of executive leadership and sales & marketing experience. She is the Co-Founder and Chief Executive Officer of POWERHANDZ Inc., a global designer of innovative products that focuses on human performance, injury recovery and injury prevention in Athletic Training and Rehabilitation markets. In 4 years, its core athletic training products have been sold to consumers in >81 countries, established a digital footprint with millions of youth and professional athletes, skills trainers and professional sports organizations. These milestones have captured the attention of major media outlets like CNBC, Sports Illustrated and Bloomberg Business; positioning POWERHANDZ as one of the most innovative companies in multiple sports verticals, healthcare and technology. 

Prior to entrepreneurship, Danyel’s professional journey for the past 15 years, included several executive leadership roles in sales and marketing, national accounts, training & development and integrated marketing communications for Philips Medical Systems and Medtronic Surgical Technologies; two multi billion dollar healthcare companies. Danyel’s corporate career exposed her to several cross-functional areas, therefore broadening her knowledge base on how to create a sustainable business model. 


As CEO of POWERHANDZ, Danyel oversees the strategic execution of all business objectives and US & global sales & marketing strategies. Her diligence, strategic business skills and pursuit for excellence has helped POWERHANDZ create a sustainable business model, expanded its vision into emerging markets, launched creative sales & marketing strategies and achieved globalization. She has the unique ability to develop strategies and best in class execution plans.   In addition to her role as CEO, she is also the President of Powerhandz’s non-profit entity, The Power To Give Foundation (501c3). Its mission is to provide athletic and academic programs to youth in underserved communities. A portion of every product every product purchased with POWERHANDZ is donated to fulfilling its mission


Danyel is a graduate of the University of Central Florida, obtained a MBA from Florida International University and is a graduate of Wharton School of Business Marketing Leadership Program. She has been featured in several national business publications and served on entrepreneur and leadership panels. Most recently, Danyel was recognized as a Finalist in Ernst & Young’s Entrepreneur Of The Year Award and nominated for its Winning Women program. She currently resides in Dallas, Texas with the joys of her life, her husband and business partner Darnell Jones and their daughter Hartley Rose and son Harper Jaz.


  • 10 Shades of Success Award 

  • 2017 Ernst and Young Entrepreneur of The Year Finalist

  • 2018 Mogul Of The Year By Co-Sign Magazine

  • 2019 Black Excellence Award 

  • 2019 Mogul Of The Year By Co-Sign Magazine

  • 2019 Sisters With Super Power Award  

  • 2019 Women In Sports Hidden Figures Award 

  • 2020 TEDx Thé Black Éléphant In the Room 

  • 50 Shades of Boss Honoree 

  • Advisory Board Member Dallas Sports Commission 

  • After School All Stars Keynote 

  • Cantebury Athletic Banquet Keynote 

  • Dallas Blueprint Graduate 

  • DFW Women of Influence

  • EO Dallas 2018 Accelerator 


  • Jack & Jill Of America 

  • Key Note- P5 Women Empowerment Conference 

  • Keynote- Naomi Speaks 

  • Leadership Triangle Key Note 

  • Local Love Award- Go Get Entrepreneur Finalist 

  • New Voices Pitch Competition Winner 

  • Nominated as DBJ Women In Business 

  • Nominated for 2018 Winning Women

  • Professional Women’s Association

  • Regional Women’s Chamber Of Commerce- Board Member 

  • Rise Of The Rest- Entrepreneur Showcase 

  • UTD Innovate Key Note 

  • Vela/Wood Founders Day Panelist

  • Women X Power